Your appraisal says one number.
Every offer says another.

This is the most common frustration in the shop, and it is almost never anybody behaving badly. The two numbers answer completely different questions.

By Maxwell KellerSan Diego Jewelry BuyersUpdated August 21, 20265 min read

Somebody comes in with an appraisal, we make an offer, and the offer is well below the number on the paper. They are annoyed, and they are right to want an explanation. Here it is.

The core of it

Different questions, different answers.

The question it answers

Insurance appraisal
What would it cost to replace this at retail, quickly?
Cash offer
What is this worth to buy and then resell?

Who it is written for

Insurance appraisal
Your insurer
Cash offer
You and the buyer

Assumes

Insurance appraisal
Full retail, new, replaced fast
Cash offer
Resale market, time to sell, cost to carry

Written by

Insurance appraisal
Someone you paid to write it
Cash offer
Someone putting their own money down

An appraisal is deliberately generous. That is the point of it. If your ring is stolen you want the insurer to hand over enough to replace it at a retail counter this week, not enough to go hunting for a bargain over six months.

The uncomfortable bit

Who paid for the appraisal.

An appraisal is a service you commission. Nobody is putting their own money behind the figure, and a higher number costs the appraiser nothing. There is no dishonesty in that, but it is worth understanding that the incentive does not point toward conservatism.

An offer is the opposite. Whoever makes it has to live with it. That is precisely why it is lower, and also why it is the more honest signal of what the piece is worth in the actual market.

What goes into an offer

The parts we are working through.

  1. 01

    What it is

    Metal tested rather than read off a stamp, stones identified and graded, hallmarks and maker checked. This is the part that is simply factual.

  2. 02

    What that is worth today

    Metal against the current spot price, stones against what comparable stones are actually trading at, and the piece as a whole against what it would sell for.

  3. 03

    Whether it sells as a piece or as materials

    A designer piece with a market of its own is worth more intact. Something broken or unsellable is worth its metal and stones, which is usually a smaller number.

  4. 04

    What it costs to carry

    How long it will sit, whether it needs work before it can be sold, and the cost of holding it in the meantime.

What to do with this

Ask to be shown the working.

You are entitled to understand a number before you accept it. Ask which parts are metal value and which are the piece itself, ask what the stones were graded as, and ask whether it is being bought to resell intact or to break.

Anyone unwilling to walk you through that is telling you something. We will do it at the counter with the piece in front of you, and you are free to leave with it and think about it.

Get more than one offer. We say that knowing exactly how it sounds. A number you have compared is a number you can accept without wondering, and we would rather you sold to us having checked than sold to us wondering.

Get a quote today

Tell me what you have.

This comes straight to me. I will tell you what it is, what your options are, and whether it is worth bringing in. Free either way.

What do you want to do?

No prices are quoted by text or email. This starts a conversation and books you a free look in person, which costs nothing and carries no obligation.

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Common questions
Why is my appraisal so much higher than what anyone will pay?

Because an insurance appraisal estimates what it would cost to replace the item at full retail, today, quickly. A cash offer is what someone will pay to own it, knowing they then have to sell it again. Those are different questions with different answers.

Was my appraisal wrong?

Usually not. It was almost certainly correct for the purpose it was written for. The problem is that people are handed a replacement value and reasonably assume it means resale value.

What number should I actually expect?

It depends entirely on the piece, so we will not guess at a figure here. What we will do is show you how we arrive at ours, in person, so it is not a mystery.