Authenticated watches,
priced under the market.

Rolex, Cartier, Omega, TAG Heuer and Panerai. Every watch is checked in house before it is listed, and priced under what the same reference runs on the marketplaces.

Browsing opens San Diego Jewelry Buyers, my own store, which is where the listings live and the checkout runs.

Watches

A watch is the one category where the same reference sells for wildly different money depending on who is selling it. The reference is identical. What changes is the markup stacked on top of it.

We own our watches outright rather than carrying them on consignment, so there is no third party to pay before you get a price. That is most of the gap between what we ask and what the marketplaces ask.

Checked before it is listed

Case, bracelet, dial, movement and hallmarks, gone over in house. Nothing goes up until it has been through that.

One of each

These are not restocked. When a reference sells, the listing is done, so if you are circling something do not wait on it.

I buy and trade watches too

This is the category where I am most active on the buy side. Bring one in, send photos, or trade toward something in the case.

Brands in this collection

Questions

The ones I get asked.

Are your watches authenticated?
Yes. Every watch is examined in house before it is listed. Case, bracelet, dial, movement and hallmarks are checked, and anything that does not pass does not go up.
Do you buy watches as well as sell them?
Yes, watches are the category we are most active in on the buy side. You can bring a watch to the store at 907 Sixth Ave, or send photos first and we will tell you what it is worth before you come in.
Can I trade a watch toward another one?
Yes. Trading toward something in the case is common, and it usually gets you further than selling outright and buying separately.
Why are your prices below the marketplaces?
We own our inventory outright rather than carrying it on consignment or buying through a wholesaler, so there is no middle party to pay before the price is set.
Why people trust us

4.9 on Google, 1,000+ five star reviews.

Read them all →
  • ★★★★★

    Janelle is amazing. This was my 2nd time going in and my friend brought stuff as well. She really has a good eye and knows her stuff. 1st place I googled and saw it had 5 ⭐️ for sure. Definitely the place to go.

    Samantha Giel · Google

  • ★★★★★

    Very easy to deal with, Professional and friendly. They answered all of my questions and made sure that I felt comfortable with all of our transactions.

    David Maple · Google

  • ★★★★★

    I highly recommend coming to San Diego, jewelry, buyers and loans. They have the beautiful jewelry pieces, watches, bags and unique items. The customer service was also great. Mahya was so nice and such a sweet person. I will do more business here in the future!

    American Girl · Google