Diamonds, gold and
coloured stones.

Necklaces, bracelets, earrings and rings in gold and platinum. Stones are graded before anything is listed, so what you read is what you are buying.

Browse fine jewelryHave it made instead

Browsing opens San Diego Jewelry Buyers, my own store, which is where the listings live and the checkout runs.

Fine Jewelry

Most fine jewelry is sold on a description someone else wrote. The stone is a set of letters on a tag and you are asked to take it on faith.

Ours is graded before it is listed, and if you want to see why a stone is called what it is called, come in and look at it under the loupe with me. That part is free and it takes ten minutes.

Graded before it is listed

Metals tested, stones graded, hallmarks checked. The description follows the piece rather than the other way around.

No distributor in the middle

We own it outright, which is why the same specification lands under what it runs elsewhere.

Or have it made instead

If nothing here is quite it, we build to your design, and the stones from something you never wear can go into it.

Brands in this collection

Tiffany & Co.CartierDavid Yurman
Before you buy

Know what you are looking at.

Diamonds

Is it a diamond, or is it not?

Four stones that look nearly identical in a ring and are worth wildly different amounts. Some of the differences you can see at the kitchen table, and one of them you genuinely cannot.

Read the guide
Gold

What your gold is really stamped.

Karat marks tell you how much gold is actually in a piece, and a handful of very similar looking stamps tell you there is almost none. Here is the whole system in one page.

Read the guide
Questions

The ones I get asked.

How do I know the diamonds are real?
Every stone is graded in house before the piece is listed, and you are welcome to look at it under a loupe with us in the store before you buy anything.
Can I see a piece in person before buying?
Yes. Everything is at 907 Sixth Ave in downtown San Diego. Walk in during business hours and ask for it by name.
Do you sell lab grown as well as natural diamonds?
Anything lab grown is described as lab grown. We do not list a lab grown stone without saying so.
Why people trust us

4.9 on Google, 1,000+ five star reviews.

Read them all →

  • ★★★★★

    “Janelle is amazing. This was my 2nd time going in and my friend brought stuff as well. She really has a good eye and knows her stuff. 1st place I googled and saw it had 5 ⭐️ for sure. Definitely the place to go.”

    Samantha Giel · Google

  • ★★★★★

    “Very easy to deal with, Professional and friendly. They answered all of my questions and made sure that I felt comfortable with all of our transactions.”

    David Maple · Google

  • ★★★★★

    “I highly recommend coming to San Diego, jewelry, buyers and loans. They have the beautiful jewelry pieces, watches, bags and unique items. The customer service was also great. Mahya was so nice and such a sweet person. I will do more business here in the future!”

    American Girl · Google

The rest of the collection
WatchesEngagement & BridalEstate & VintageHandbagsEyewear