Learn

Know what you have
before you sell it.

Everything I get asked in the store, written down. No sales pitch, no prices quoted, just what the marks mean and how to tell the real thing from the rest. Written by Maxwell Keller at San Diego Jewelry Buyers.

Silver

Is your silver actually silver?

Most of what people bring me as silver is plated, and most of what they think is worthless turns out to be sterling. The difference is stamped on the piece, usually somewhere you have not looked.

6 min readRead the guide →

Gold

What your gold is really stamped.

Karat marks tell you how much gold is actually in a piece, and a handful of very similar looking stamps tell you there is almost none. Here is the whole system in one page.

6 min readRead the guide →

Diamonds

Is it a diamond, or is it not?

Four stones that look nearly identical in a ring and are worth wildly different amounts. Some of the differences you can see at the kitchen table, and one of them you genuinely cannot.

7 min readRead the guide →

Watches

Real Rolex, or a very good copy?

The obvious fakes stopped being obvious years ago. Modern counterfeits get the weight, the date magnification and even the movement close. Here is what still separates them.

7 min readRead the guide →

Estate

You inherited a box of jewelry.

Almost nobody plans for this, and the first few decisions are the ones that cost money. Here is the order I would go in, written for someone who is not in a hurry and should not be.

6 min readRead the guide →

Sell or borrow

Get a free evaluation

Tested in front of you in a private office. Most people are out in about fifteen minutes.

sell.sandiegojewelrybuyers.com→
Buy

Shop the collection

Authenticated watches, estate jewelry and designer pieces, priced below the marketplaces.

shop.sandiegojewelrybuyers.com→
Fastest answer

Call (619) 236-9603

Ask for Maxwell. Or text a photo of the piece and I will tell you what it is.

Call now→
Why people trust us

4.9 on Google, 1,000+ five star reviews.

Read them all →

  • ★★★★★

    “Janelle is amazing. This was my 2nd time going in and my friend brought stuff as well. She really has a good eye and knows her stuff. 1st place I googled and saw it had 5 ⭐️ for sure. Definitely the place to go.”

    Samantha Giel · Google

  • ★★★★★

    “Very easy to deal with, Professional and friendly. They answered all of my questions and made sure that I felt comfortable with all of our transactions.”

    David Maple · Google

  • ★★★★★

    “I highly recommend coming to San Diego, jewelry, buyers and loans. They have the beautiful jewelry pieces, watches, bags and unique items. The customer service was also great. Mahya was so nice and such a sweet person. I will do more business here in the future!”

    American Girl · Google