Rolex,
checked before it is listed.
Datejust, Submariner, Day-Date and more. Every reference examined in house, and the category I am most active in on the buy side.
Currently holding wristwatches. Browsing opens San Diego Jewelry Buyers, my own store, which is where the listings live.
Rolex available today
Rolex is the most liquid watch on earth and the most faked. Both facts come from the same place, which is that everyone knows roughly what one is worth without having to look it up.
That makes the reference number the whole conversation. Two watches that look identical across a table can be thousands apart depending on what is stamped between the lugs, whether the dial is original, and whether the papers came with it.
How do you tell if a Rolex is real?
No single detail settles it. These are the three we check on every Rolex piece before it is listed, and the ones we look at first if you bring one in.
Reference and serial
The reference sits between the lugs at twelve and the serial at six. They have to agree with each other, with the model, and with the year the movement says it is.
Dial, hands and bezel
Refinished dials and aftermarket bezels are common and they move the value a long way. We look at the printing, the lume and whether the parts belong together.
Movement and case back
The caliber has to match the reference. Case backs come off and get checked rather than taken on trust.
If you already own a Rolex piece and you are not sure what it is, bring it to 907 6th Ave and we will tell you, free. We buy Rolex too, though there is no hurry and no obligation either way. Book a look.
Which Rolex holds its value best?
Straight, not flattering.
- Sports references hold the strongest. Submariner, GMT and Daytona lead, and have for a long time.
- Box and papers are worth real money on a Rolex, more than on any other house. If you have them, bring them.
- Service history helps and a refinished dial hurts. Original parts beat perfect condition almost every time.
Browse the category instead
Common questions about Rolex
- Do you buy Rolex watches in San Diego?
- Yes, and it is the category we are most active in. Bring the watch to 907 6th Ave, or send photos first and we will tell you what it is worth before you make the trip.
- How do you authenticate a Rolex?
- Reference and serial numbers, dial and hand printing, bezel, bracelet and clasp, and the movement itself against what that reference should carry. Anything that does not agree does not get listed.
- Is a Rolex worth more with box and papers?
- Yes, and on a Rolex it matters more than on most brands. If you still have the box, the card and any service records, bring them, because they change the number.
- Can I trade my Rolex toward another watch?
- Yes, and it is usually the better deal. Trading puts the value of your watch straight against something in the case, which gets you further than selling outright and then buying separately as two taxed, margined transactions. Bring the watch in, or send photos and we will tell you roughly what it moves you toward before you make the trip.
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