Gucci,
checked before it goes up.

Handbags and wallets, with sunglasses, outerwear and the occasional piece of jewelry. Serials verified in house.

Currently holding handbags and wallets, plus sunglasses, outerwear and accessories. Browsing opens San Diego Jewelry Buyers, my own store, which is where the listings live.

Gucci is the most uneven house on this list, which makes it the most interesting to buy second hand. A Marmont holds its number. A logo piece from a loud season may not.

Vintage Gucci has also come back hard. Pieces from the seventies and eighties that sat unloved for decades now move quickly, and they are often better made than what replaced them.

How we check it

What we look at on a Gucci.

01

Serial tag and its stitching

The interior tag, its format for that era, and how it is attached. The stitching around a genuine tag is neat and consistent.

02

GG canvas registration

The pattern should be even and correctly placed across panels and seams. Misregistration is one of the more reliable tells.

03

Hardware and finish

Weight, plating and how the engraving is cut. Cast-and-polished fakes feel different in the hand from the real thing.

If you have a Gucci piece and you are not sure what it is, bring it to 907 Sixth Ave. We will tell you either way, free, whether or not you want to sell it.

What holds its value

Straight, not flattering.

  • Marmont, Dionysus and Jackie are the steady names.
  • True vintage from the seventies and eighties is rising and often underpriced.
  • Heavy logo pieces tied to one designer's era are the most volatile.

Browse the category instead

Questions

The ones I get asked.

Do you buy Gucci?
Yes. Bags, accessories and eyewear. Send photos or bring it to 907 6th Ave for a free evaluation.
Is vintage Gucci worth anything?
Often more than people expect. Seventies and eighties pieces have come back strongly and are frequently better made than their modern equivalents. Bring it in and we will tell you.
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